Customer Relationship Management
Course Description
Develop customer loyalty and incorporate an effective and cost-efficient customer relationship program. Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an e-business environment.
Course Objectives:
· | It will cover historical, economic, technical and customer perspectives. |
· | Discuss the significance of CRM on the company's financial statement |
Course Contents:
· | Overview of CRM |
· | Developing a Custom Strategy |
· | Customer Lifecycle Management |
· | CRM Technology |
· | Operational CRM |
· | Analytical CRM |
· | Collaborative CRM |
· | CRM Project Management |
· | Building a Business Case for CRM |

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