Customer Relationship Management
Course Description
Develop customer loyalty and incorporate an effective and cost-efficient customer relationship program. Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in an e-business environment.
Course Objectives:
| · | It will cover historical, economic, technical and customer perspectives. |
| · | Discuss the significance of CRM on the company's financial statement |
Course Contents:
| · | Overview of CRM |
| · | Developing a Custom Strategy |
| · | Customer Lifecycle Management |
| · | CRM Technology |
| · | Operational CRM |
| · | Analytical CRM |
| · | Collaborative CRM |
| · | CRM Project Management |
| · | Building a Business Case for CRM |
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